Rino Valido’s relationship with companies took place in a diversified manner in that for clients he was capable of translating certain commercial and communication needs in a straightforward and concise manner in which imagination and creativity were effectively matched with concreteness. In this case, the artist was able to smoothly enter the business world with his skills and pictorial developments
without humiliating them. Indeed, he offered them as a means of interpreting solutions. This took place from the very beginning and the same thing still happens today.